COMP08020 2016 Applied E-business & Innovation

General Details

Full Title
Applied E-business & Innovation
Transcript Title
Applied E-business & Innovat
N/A %
Subject Area
COMP - Computing
BUS - Business
08 - NFQ Level 8
05 - 05 Credits
Start Term
2016 - Full Academic Year 2016-17
End Term
9999 - The End of Time
David O'Halloran
Programme Membership
SG_BBUSI_H08 201900 Bachelor of Business (Honours) in Business L8 (Ab-initio)

This is a follow on from the semester module eBusiness & Innovation. The objective of this module is to bring the students through the stages of building an eCommerce website all in the context of a real world scenario. The main ouput from this course will be fully functioning eCommerce website and all that goes with it.

Learning Outcomes

On completion of this module the learner will/should be able to;


Technological Infrastructure for EC


EC Security


Payment Systems


Online Marketing


Building an eCommerce Web site


The  business of eCommerce


Understanding the eCommerce development life cycle

Teaching and Learning Strategies

Students will have a two hour proactical class which primarily be used to learn how to build their eCommerce site. There will also be two one hour theory classes where the theory component of the syllabus will be investigated.

Module Assessment Strategies

Continuous 50%

Final exam 50%

Repeat Assessments

All repeat wil be in line with college guidelines.

Indicative Syllabus

1.0 The Business of eCommerce

  • Turning your dreams into reality
    • Thinking like an Entrepreneur
    • Putting your idea under the business microscope
    • Identifying your target market
    • Analysing your competition
    • Creating a Business Plan
    • Funding your dream

2.0 eCommerce development life cycle

  • Identifying the development steps
  • Choosing an appropriate methodology
    • Inhouse versus outsourcing

3.0 Technological Infrastructure for EC

  • Examine the different network types, Intranet, Extranet, Internet, WAN, LAN & MAN
  • Hub, switch, router, Firewall, Web Server, etc
  • Understanding internet file types, JPG, PNG etc

4.0 EC Security

  • Recognise the need for network security and the specific needs of an eCommerce site
  • Identify the main threats to network security
  • Identify the solutions to network failures
  • Supported using appropriate case studies

5.0 Payment Systems

  • Identification of the steps involved in payment systems
  • Outlining the main payment systems available;
    • Credit Card Payment System
    • Electronic Funds Transfer, EFT
    • Smart Cards
    • E-Checks
    • MicroPayment Systems, etc
    • Choosing the correct payment system
    • Security involved with electronic payments, SSL, etc

6.0 Online Marketing

  • What is online marketing?
  • How does it differ from traditional marketing
  • Online marketing strategies
  • Forms for online marketing
  • SEO Marketing
  • Metrics for measuring online marketing
  • Google Analytics
  • Ethical considerations
  • Case studies

7.0 Building an eCommerce Web site

  • Evaluating your selling options, eg Storefront Vs Self-hosting
  • Choosing the correct toolkit
  • Domain name registration
  • Hosting options
  • Search engine optimisation
  • Project management
  • Content, text, graphic, etc
  • Tax considerations
  • Policies: T/C, Return policies
  • Delivery logistics
    • CMS, Wordpress, Joomla etc
    • Graphic editing PicMonkey

Coursework & Assessment Breakdown

Coursework & Continuous Assessment
50 %
End of Semester / Year Formal Exam
50 %

Coursework Assessment

Title Type Form Percent Week Learning Outcomes Assessed
1 Project Deliver... an eCommrce Site Project Project 50 % End of Term 1,2,3,4,5,6,7

End of Semester / Year Assessment

Title Type Form Percent Week Learning Outcomes Assessed
1 Final Exam Final Exam Final Exam Closed Book Exam 50 % End of Term 1,2,3,4,5,6,7

Full Time Mode Workload

Type Location Description Hours Frequency Avg Workload
Lecture Tiered Classroom Formal lecture 2 Weekly 2.00
Laboratory Practical Computer Laboratory Practical Laboratory 2 Weekly 2.00
Total Full Time Average Weekly Learner Contact Time 4.00 Hours

Module Resources

Non ISBN Literary Resources

Laudon, K. Traver, C. (2013) E-Commerce, Business. Technology. Society, Prentice Hall. Pearson. Seventh Ed.

Tobin, L. (2014) Entrepreneur: How to start an online business, Capstone, First Ed

Barling, C. (2013) The Insider's Guide to Ecommerce, SellerDeck, First Ed

Belew, S. Elad, J. (2014) Starting an Online Business for Dummies, Wiley, Fourth Ed.

URL Resources



Moodle Site


Other Resources


Additional Information