COMP08020 2016 Applied E-business & Innovation
This is a follow on from the semester module eBusiness & Innovation. The objective of this module is to bring the students through the stages of building an eCommerce website all in the context of a real world scenario. The main ouput from this course will be fully functioning eCommerce website and all that goes with it.
Learning Outcomes
On completion of this module the learner will/should be able to;
Technological Infrastructure for EC
EC Security
Payment Systems
Online Marketing
Building an eCommerce Web site
The business of eCommerce
Understanding the eCommerce development life cycle
Teaching and Learning Strategies
Students will have a two hour proactical class which primarily be used to learn how to build their eCommerce site. There will also be two one hour theory classes where the theory component of the syllabus will be investigated.
Module Assessment Strategies
Continuous 50%
Final exam 50%
Repeat Assessments
All repeat wil be in line with college guidelines.
Indicative Syllabus
1.0 The Business of eCommerce
- Turning your dreams into reality
- Thinking like an Entrepreneur
- Putting your idea under the business microscope
- Identifying your target market
- Analysing your competition
- Creating a Business Plan
- Funding your dream
2.0 eCommerce development life cycle
- Identifying the development steps
- Choosing an appropriate methodology
- Inhouse versus outsourcing
3.0 Technological Infrastructure for EC
- Examine the different network types, Intranet, Extranet, Internet, WAN, LAN & MAN
- Hub, switch, router, Firewall, Web Server, etc
- Understanding internet file types, JPG, PNG etc
4.0 EC Security
- Recognise the need for network security and the specific needs of an eCommerce site
- Identify the main threats to network security
- Identify the solutions to network failures
- Supported using appropriate case studies
5.0 Payment Systems
- Identification of the steps involved in payment systems
- Outlining the main payment systems available;
- Credit Card Payment System
- Electronic Funds Transfer, EFT
- Smart Cards
- E-Checks
- MicroPayment Systems, etc
- Choosing the correct payment system
- Security involved with electronic payments, SSL, etc
6.0 Online Marketing
- What is online marketing?
- How does it differ from traditional marketing
- Online marketing strategies
- Forms for online marketing
- SEO Marketing
- Metrics for measuring online marketing
- Google Analytics
- Ethical considerations
- Case studies
7.0 Building an eCommerce Web site
- Evaluating your selling options, eg Storefront Vs Self-hosting
- Choosing the correct toolkit
- Domain name registration
- Hosting options
- Search engine optimisation
- Project management
- Content, text, graphic, etc
- Tax considerations
- Policies: T/C, Return policies
- Delivery logistics
- CMS, Wordpress, Joomla etc
- Graphic editing tool..eg PicMonkey
Coursework & Assessment Breakdown
Coursework Assessment
Title | Type | Form | Percent | Week | Learning Outcomes Assessed | |
---|---|---|---|---|---|---|
1 | Project Deliver... an eCommrce Site | Project | Project | 50 % | End of Term | 1,2,3,4,5,6,7 |
End of Semester / Year Assessment
Title | Type | Form | Percent | Week | Learning Outcomes Assessed | |
---|---|---|---|---|---|---|
1 | Final Exam Final Exam | Final Exam | Closed Book Exam | 50 % | End of Term | 1,2,3,4,5,6,7 |
Full Time Mode Workload
Type | Location | Description | Hours | Frequency | Avg Workload |
---|---|---|---|---|---|
Lecture | Tiered Classroom | Formal lecture | 2 | Weekly | 2.00 |
Laboratory Practical | Computer Laboratory | Practical Laboratory | 2 | Weekly | 2.00 |
Module Resources
Laudon, K. Traver, C. (2013) E-Commerce, Business. Technology. Society, Prentice Hall. Pearson. Seventh Ed.
Tobin, L. (2014) Entrepreneur: How to start an online business, Capstone, First Ed
Barling, C. (2013) The Insider's Guide to Ecommerce, SellerDeck, First Ed
Belew, S. Elad, J. (2014) Starting an Online Business for Dummies, Wiley, Fourth Ed.
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