COMP08009 2016 E-business & Innovation

General Details

Full Title
E-business & Innovation
Transcript Title
E-business & Innovation
Code
COMP08009
Attendance
N/A %
Subject Area
COMP - Computing
Department
BUS - Business
Level
08 - NFQ Level 8
Credit
05 - 05 Credits
Duration
Semester
Fee
Start Term
2016 - Full Academic Year 2016-17
End Term
9999 - The End of Time
Author(s)
David O'Halloran
Programme Membership
SG_BBUSI_H08 201900 Bachelor of Business (Honours) in Business L8 (Ab-initio)
Description

This module is designed to make students aware of the world of electronic commerce / electronic business, the different models of eCommerce and ultimately the strategic value of eCommerce to businesses.

 

Learning Outcomes

On completion of this module the learner will/should be able to;

1.

Identify the key benefits and components of eCommerce

2.

Differentiate between the main eCommerce models, B2B, B2C and B2G etc

3.

Identify the key components of an eCommerce Model and Strategy

4.

Be aware of the legal and ethical issues concerning eCommerce

5.

Examine future trends and opportunities for eCommerce

Teaching and Learning Strategies

Students will have a two hour proactical class which primarily be used to learn how to build their eCommerce site. There will also be two one hour theory classes where the theory component of the syllabus will be investigated.

Module Assessment Strategies

Continuous assessment 40%

Final Exam 60%

Repeat Assessments

As set out by the college marks and standards

Indicative Syllabus

1.0 Introduction to Electronic Commerce (EC)

  • What is eCommerce, EC
  • Appreciate the significance of EC
  • Differentiate EC from traditional business models
  • Appreciate the benefits and limitations of EC
  • Identify the key components in EC
  • Identify the key forces driving EC
  • EC time line, dot com boom & bust
  • Examine Irish & International examples of EC

2.0 Classifications of Electronic Commerce Models

  • Define an EC model
  • Identification of the different models;
    •  B2C, B2B, B2G etc
  • Be aware of the main EC components
  • Identify the advantages and disadvantages of the models
  • Outline future trends

3.0 EC as a Strategic Tool

  • Define an EC strategy
  • Strategic analysis
  • Stages of an EC strategy
  •  CSF, Value chain Analysis
  • Strategy formulation options
  • EC as part of  E-Business solutions
  • Examine Irish & International examples of EC, Case studies

4.0 eCommerce Legal and ethical issues

  • Data Protection Act
  • Electronic Commerce Bill
  • Intellectual Property Rights
  • Patents, Copyright and Trademarks
  • Tax Issues..Direct and indirect
  • Consumer rights
  • Ethical considerations in modern day business
  • EC Governance

Coursework & Assessment Breakdown

Coursework & Continuous Assessment
40 %
End of Semester / Year Formal Exam
60 %

Coursework Assessment

Title Type Form Percent Week Learning Outcomes Assessed
1 eBay Individual Project Continuous Assessment Project 15 % Week 4 1,2,5
2 Continuous Assessment Wtitten Exam Continuous Assessment Assessment 15 % Week 12 1,2,3,5
3 Class Presentation Continuous Assessment Practical Evaluation 10 % Week 10 1,2,3,4,5

End of Semester / Year Assessment

Title Type Form Percent Week Learning Outcomes Assessed
1 Final Exam End of Module Exam Final Exam UNKNOWN 60 % End of Term 1,2,3,4,5
             
             

Full Time Mode Workload


Type Location Description Hours Frequency Avg Workload
Lecture Lecture Theatre Formal Lecture 2 Weekly 2.00
Tutorial Computer Laboratory Lab based work 2 Weekly 2.00
Total Full Time Average Weekly Learner Contact Time 4.00 Hours

Module Resources

Non ISBN Literary Resources

Laudon, K. Traver, C. (2013) E-Commerce, Business. Technology. Society, Prentice Hall. Pearson. Seventh Ed.

Tobin, L. (2014) Entrepreneur: How to start an online business, Capstone, First Ed

Barling, C. (2013) The Insider's Guide to Ecommerce, SellerDeck, First Ed

Belew, S. Elad, J. (2014) Starting an Online Business for Dummies, Wiley, Fourth Ed.

Other Resources

None

Additional Information

None