COMP07200 2020 Web Content Management Systems for e-Commerce

General Details

Full Title
Web Content Management Systems for e-Commerce
Transcript Title
Web Content Management Systems
N/A %
Subject Area
COMP - Computing
COEL - Computing & Electronic Eng
07 - NFQ Level 7
05 - 05 Credits
Start Term
2020 - Full Academic Year 2020-21
End Term
9999 - The End of Time
Kevin Peyton, Veronica Rogers, Una LEstrange
Programme Membership
SG_KAPPL_H08 202100 Bachelor of Arts (Honours) in Computing in Application Design and User Experience

Modern web content management systems allow designers to create full e-commerce applications without coding. There are many different configuration options and these have a big impact on the usability of the final application. Students will build an e-commerce application and will examine the usability of their application using different techniques.

Learning Outcomes

On completion of this module the learner will/should be able to;


Describe the different options for developing an e-commerce application and the advantages and disadvantages of each.


Build an e-commerce web application using a content management system.


Explain the factors which influence transaction completion rates in an e-commerce application.


Evaluate the usability of an interactive web application.

Teaching and Learning Strategies

A practical approach to teaching and learning will be used. Problem-based learning will be used where possible. The one hour lecture will be used to introduce core concepts. The lab practicals will be used to learn key concepts by developing an e-commerce applicaton


Module Assessment Strategies

100% continuous assessment. Assessment for, of and as learning will be carried out. Students participate in a project (70%) and have to complete a number of formative and summative activities such as quizzes and lab work (30%). Students required to peer review and provide feedback to each other.

Repeat Assessments

Students will undertake a repeat project which will access all learning outcomes.

Indicative Syllabus

E-commerce functionality.

  • Catalogue and inventory management.
  • Shopping carts.
  • Checkouts and Payment systems
  • Promotions, coupons and discounts.
  • Customer Registration
  • Analytics
  • The conversion funnel and purchase flow.

Different platforms for delivering an application

  • Software as a Service
  • Building an application from scratch
  • Using a CMS with plugins.
  • Factors which would influence your choice.
  • Website hosting.

Using a CMS to build an application.

  • Setting up the website.
  • Choosing and customising a theme.
  • Adding products and/or services.
  • Receiving and managing orders.
  • Configuring shopping cart and payment options.
  • Managing coupons, discounts and promotions.
  • Adding analytics.

Examine the factors which influence a web sites usability.

  • Accessibility - is the website accessible to users with disabilities.
  • Responsiveness - is the website usable in different screen sizes
  • Search Engine Optimization (SEO):
  • Content and Messaging: Does the site contain the information a user needs and is the information conveyed clearly
  • Layout & Navigation: How easy is it for users to find what they need on the web site.
  • Errors & Effectiveness: How many errors do users encounter when trying to complete their goal. How many mistakes do they make and how many leave without completing a purchase
  • Task Time & Expectations:How much time does it take for users to complete their goals and how many can fufill their expectations on the site.

Methods which can be used to access usability.

  • Software tools
  • End user testing
  • Analytics




Coursework & Assessment Breakdown

Coursework & Continuous Assessment
100 %

Coursework Assessment

Title Type Form Percent Week Learning Outcomes Assessed
1 Quiz Continuous Assessment Open Book Exam 30 % Week 5 1,3
2 Build and assess an e-commerce application Project Assignment 70 % OnGoing 1,2,3,4

Full Time Mode Workload

Type Location Description Hours Frequency Avg Workload
Lecture Computer Laboratory Lecture 1 Weekly 1.00
Laboratory Practical Computer Laboratory Computer Practical 2 Weekly 2.00
Lecture Computer Laboratory Workshop 1 Weekly 1.00
Total Full Time Average Weekly Learner Contact Time 4.00 Hours

Required & Recommended Book List

Required Reading
2019-02-28 WordPress 5 Complete
ISBN 1789532019 ISBN-13 9781789532012

An in-depth and comprehensive take on WordPress, covering everything about the platform such as WordPress posts, pages, themes, plugins, and more. Key Features Get up to date with the latest WordPress 5.0 (Bebo) and all its new features Beginner-friendly layout and advice you can apply from day one with loads of screenshots and examples Enrich your development experience with the new block-based editor Gutenberg Book Description Back in the day, when you wanted to launch a new website, you either had to learn web programming yourself or hire a professional who would take care of the whole process for you. Nowadays, with WordPress, anyone can build an optimized site with the least amount of effort possible and then make it available to the world in no time. Here, in the seventh edition of the book, we are going to show you how to build great looking and functional websites using WordPress. The new version of WordPress - 5.0 - comes with a few important changes, and we tell you all about how to use them effectively. From crafting content pages using the block editor, and customizing the design of your site, through to making sure it's secure, we go through it all. The book starts by introducing WordPress and teaching you how to set it up. You are then shown how to create a blog site, start writing content, and even use plugins and themes to customize the design of the site and add some unique elements to set it apart. If you want to get more in-depth, we also show you how to get started creating your own themes and plugins. Finally, we teach you how to use WordPress for building non-blog websites. By the end of the book, you will be sufficiently skilled to design high-quality websites and will be fully familiar with the ins and outs of WordPress. What you will learn Learn to adapt your plugin with the Gutenberg editor Create content that is optimized for publication on the web Craft great looking pages and posts with the use of block editor Structure your web pages in an accessible and clear way Install and work with plugins and themes Customize the design of your website Upload multimedia content, such as images, audio, and video easily and effectively Develop your own WordPress plugins and themes Use WordPress to build websites that serve purposes other than blogs Who this book is for The ideal target audience for this book would be PHP developers who have some basic knowledge of working with WordPress and who want to get a comprehensive practical understanding of working with WordPress and create production-ready websites with it.

Required Reading
2014 Don't Make Me Think, Revisited Pearson Education
ISBN 9780321965516 ISBN-13 0321965515

Offers observations and solutions to fundamental Web design problems, as well as a new chapter about mobile Web design.

Required Reading
2020-07-28 E-Commerce Website Optimization Kogan Page
ISBN 1789664454 ISBN-13 9781789664454

Improve conversion rates and increase revenue by gaining a greater understanding of customer behaviour, using this practical guide to e-commerce website and conversion rate optimization.

Module Resources

Non ISBN Literary Resources
Journal Resources
URL Resources
Other Resources
Additional Information