COMP07200 2020 Web Content Management Systems for e-Commerce
Modern web content management systems allow designers to create full e-commerce applications without coding. There are many different configuration options and these have a big impact on the usability of the final application. Students will build an e-commerce application and will examine the usability of their application using different techniques.
On completion of this module the learner will/should be able to;
Describe the different options for developing an e-commerce application and the advantages and disadvantages of each.
Build an e-commerce web application using a content management system.
Explain the factors which influence transaction completion rates in an e-commerce application.
Evaluate the usability of an interactive web application.
Teaching and Learning Strategies
A practical approach to teaching and learning will be used. Problem-based learning will be used where possible. The one hour lecture will be used to introduce core concepts. The lab practicals will be used to learn key concepts by developing an e-commerce applicaton
Module Assessment Strategies
100% continuous assessment. Assessment for, of and as learning will be carried out. Students participate in a project (70%) and have to complete a number of formative and summative activities such as quizzes and lab work (30%). Students required to peer review and provide feedback to each other.
Students will undertake a repeat project which will access all learning outcomes.
- Catalogue and inventory management.
- Shopping carts.
- Checkouts and Payment systems
- Promotions, coupons and discounts.
- Customer Registration
- The conversion funnel and purchase flow.
Different platforms for delivering an application
- Software as a Service
- Building an application from scratch
- Using a CMS with plugins.
- Factors which would influence your choice.
- Website hosting.
Using a CMS to build an application.
- Setting up the website.
- Choosing and customising a theme.
- Adding products and/or services.
- Receiving and managing orders.
- Configuring shopping cart and payment options.
- Managing coupons, discounts and promotions.
- Adding analytics.
Examine the factors which influence a web sites usability.
- Accessibility - is the website accessible to users with disabilities.
- Responsiveness - is the website usable in different screen sizes
- Search Engine Optimization (SEO):
- Content and Messaging: Does the site contain the information a user needs and is the information conveyed clearly
- Layout & Navigation: How easy is it for users to find what they need on the web site.
- Errors & Effectiveness: How many errors do users encounter when trying to complete their goal. How many mistakes do they make and how many leave without completing a purchase
- Task Time & Expectations:How much time does it take for users to complete their goals and how many can fufill their expectations on the site.
Methods which can be used to access usability.
- Software tools
- End user testing
Coursework & Assessment Breakdown
|Title||Type||Form||Percent||Week||Learning Outcomes Assessed|
|1||Quiz||Continuous Assessment||Open Book Exam||30 %||Week 5||1,3|
|2||Build and assess an e-commerce application||Project||Assignment||70 %||OnGoing||1,2,3,4|
Full Time Mode Workload
|Laboratory Practical||Computer Laboratory||Computer Practical||2||Weekly||2.00|
Required & Recommended Book List
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ISBN 1789664454 ISBN-13 9781789664454
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