COMP07164 2018 Experiential UX/UI Project (Research and Design)

General Details

Full Title
Experiential UX/UI Project (Research and Design)
Transcript Title
Experiential UX/UI Project (Re
80 %
Subject Area
COMP - Computing
COMP - Computing & Creative Practices
07 - NFQ Level 7
10 - 10 Credits
Start Term
2018 - Full Academic Year 2018-19
End Term
9999 - The End of Time
Diarmuid Timmons, Mr. John Kelleher, Aine Mitchell, Shane Banks, Adrian Durcan
Programme Membership
SG_KAPPL_B07 201800 Bachelor of Arts in Computing in Application Design and User Experience SG_KAPPL_H08 202100 Bachelor of Arts (Honours) in Computing in Application Design and User Experience

The Experiential UX/UI Project Research and Design module provides the learner with the opportunity to conceptualise a digital product proposed by an industry partner.

This project-based module’s focus is on engaging undergraduates on an industry-led research and design project and respond to work place demands. The module acknowledges that employers presume that UX/UI design graduates should demonstrate mastery in operational skills but classify successful candidates as those with a strong identity, ingenuity and entrepreneurial spirit.

Learning Outcomes

On completion of this module the learner will/should be able to;


Autonomously install a research and design action plan.


Initiate, through deduction, appropriate sources, research objectives and methodologies.


Deduce a design conspectus from primary research findings.


Validate a design conspectus through re-engagement with research sources.


Instigate product design methodologies to resolve project objectives.


Substantiate product design decisions corroborated by research participants.


Pitch design specifications and recomendations for product development.

Teaching and Learning Strategies

A practical student-centric approach to teaching and learning shall be applied to this module. Syllabus shall be taught through a variety of instructional techniques used to move students progressively toward stronger understanding and, ultimately, greater independence in the learning process.

Module Assessment Strategies

A 100% continuous assessment strategy of all module phase deliverables shall be employed, afforded to the successful completion of five sequential design phase tasks, each worth 20% throughout the semester.

Repeat Assessments

Repeat assessment requires the learner to fulfill a project brief, involving the successful completion of sequential design phase tasks, culminating in a final presention to staff.

Indicative Syllabus

1. Autonomously install a research and design action plan.

  • Listing of research and design tasks.
  • Determining of all project development stakeholders.
  • Deducing required research resources to assure project fruition.
  • Adducing a research plan and action list.

2. Initiate, through deduction, appropriate sources, research objectives and methodologies.

  • Deducing appropriate research techniques.
  • Sourcing research participants/focus group.
  • Documenting filtered research participant observations.
  • Assembling research findings.

3. Deduce a design conspectus from primary research findings.

  • Decoding research findings.
  • Write a project brief.
  • Chronologically planning of design milestones.
  • Distributing information through technical writing.

4. Validate a design conspectus through re-engagement with research sources.

  • Initiating secondary design research.
  • Editing project tasks.
  • Agile project management.
  • Presenting design project intent to all stakeholders. 

5. Instigate product design methodologies to resolve project objectives.

  • Utilising design skill set to ideate.
  • Developing enhanced prototypes.
  • User testing to evolve prototypes.
  • Documenting product design decisions and rationale.

6. Substantiate product design decisions corroborated by research participants.

  • Finalising design through user testing.
  • Identifying what's needed for product development purposes.
  • Validating designs through user testimonials.
  • Analysing design decisions.

7. Pitch design specifications and recomendations for product development.

  • Depicting all phases of the process through collated content.
  • Revealling the design proposal to all stakeholders.
  • Communicating how the design could be developed for launch.
  • Creating a portfolio/showreel of project.

Coursework & Assessment Breakdown

Coursework & Continuous Assessment
100 %

Coursework Assessment

Title Type Form Percent Week Learning Outcomes Assessed
1 Determine research objectives and sources. Continuous Assessment Project 20 % Week 2 1,2
2 Present a design conspectus based on research. Continuous Assessment Project 20 % Week 5 3,4
3 Demonstrate resolved project objectives. Continuous Assessment Project 20 % Week 7 5
4 Document corroborated design decisions. Continuous Assessment Project 20 % Week 10 6
5 Pitch design specifications. Continuous Assessment Project 20 % Week 12 7

Full Time Mode Workload

Type Location Description Hours Frequency Avg Workload
Design Projectwork Studio Experiential UX/UI Project (Research and Design) 6 Weekly 6.00
Independent Learning Not Specified Experiential UX/UI Project (Research and Design) 8 Weekly 8.00
Total Full Time Average Weekly Learner Contact Time 6.00 Hours

Required & Recommended Book List

Recommended Reading
2010-03-09 Rework Currency
ISBN 0307463745 ISBN-13 9780307463746

Rework The perfect playbook for anyone who's ever dreamed of doing it on their own. Hardcore entrepreneurs, small-business owners, and people stuck in day jobs who want to get out will all find valuable inspiration and guidance in these pages. It's time to rework work.

Recommended Reading
2013-03-11 Lean UX: Applying Lean Principles to Improve User Experience O'Reilly Media
ISBN 1449311652 ISBN-13 9781449311650

Title: Lean UX( Applying Lean Principles to Improve User Experience) <>Binding: Hardcover <>Author: JeffGothelf <>Publisher: O'ReillyMedia

Recommended Reading
2013-04-02 Thinking, Fast and Slow (International Edition) Macmillan USA
ISBN 0374533555 ISBN-13 9780374533557

Paperback. Pub Date :2013-04-02 Pages: 512 Language: English Publisher: Farrar Straus and Giroux The guru to the gurus at last shares his knowledge with the rest of us. Nobel laureate Daniel Kahnemans seminal studies in behavioral psychology. behavioral economics . and happiness studies have influenced numerous other authors. including Steven Pinker and Malcolm Gladwell. In Thinking. Fast and Slow. Kahneman at last offers his own. first book for the general public. It is a lucid and enlightening summary of his lifes work. It will change the way you think about thinking.Two systems drive the way we think and make choices. Kahneman explains: System One is fast. intuitive. and emotional; System Two is slower. more deliberative. and more logical. Examining how both systems function within the mind. Kahneman exposes the extraordinary capabilities as well as the biases of fast thi...

Recommended Reading
1800 Creative Confidence: Unleashing the Creative Potential Within Us All by David Kelley (2013-10-15)

Recommended Reading
2016-03-08 Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days Simon & Schuster
ISBN 150112174X ISBN-13 9781501121746

"Sprint" offers a transformative formula for testing ideas that works whether you re at a startup or a large organization. Within five days, you ll move from idea to prototype to decision, saving you and your team countless hours and countless dollars. A must read for entrepreneurs of all stripes. Eric Ries, author of "The Lean Startup" From three partners at Google Ventures, a unique five-day process for solving tough problems, proven at more than a hundred companies. Entrepreneurs and leaders face big questions every day: What s the most important place to focus your effort, and how do you start? What will your idea look like in real life? How many meetings and discussions does it take before you can be sure you have the right solution? Now there s a surefire way to answer these important questions: the sprint. Designer Jake Knapp created the five-day process at Google, where sprints were used on everything from Google Search to Google X. He joined Braden Kowitz and John Zeratsky at Google Ventures, and together they have completed more than a hundred sprints with companies in mobile, e-commerce, healthcare, finance, and more. A practical guide to answering critical business questions, "Sprint" is a book for teams of any size, from small startups to Fortune 100s, from teachers to nonprofits. It s for anyone with a big opportunity, problem, or idea who needs to get answers today."

Recommended Reading
2013-12-24 Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability (Voices That Matter) New Riders
ISBN 0321965515 ISBN-13 9780321965516

Don't Make Me Think

Recommended Reading
1994-12-05 Designing Visual Interfaces: Communication Oriented Techniques Prentice Hall
ISBN 0133033899 ISBN-13 9780133033892

Describes some of the most important design rules and techniques that are drawn from the rational, functionalist design aesthetic seen in modern graphic design, industrial design, interior design, and architecture - and applies them to various graphical user interface problems experienced in commercial software development.

Recommended Reading
2013-11-05 The Design of Everyday Things: Revised and Expanded Edition Basic Books
ISBN 0465050654 ISBN-13 9780465050659
Recommended Reading
2009-10-13 The Paradox of Choice: Why More Is Less, Revised Edition HarperCollins e-books

Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday decisionsboth big and smallhave become increasingly complex due to the overwhelming abundance of choice with which we are presented.

As Americans, we assume that more choice means better options and greater satisfaction. But beware of excessive choice: choice overload can make you question the decisions you make before you even make them, it can set you up for unrealistically high expectations, and it can make you blame yourself for any and all failures. In the long run, this can lead to decision-making paralysis, anxiety, and perpetual stress. And, in a culture that tells us that there is no excuse for falling short of perfection when your options are limitless, too much choice can lead to clinical depression.

In The Paradox of Choice, Barry Schwartz explains at what point choicethe hallmark of individual freedom and self-determination that we so cherishbecomes detrimental to our psychological and emotional well-being. In accessible, engaging, and anecdotal prose, Schwartz shows how the dramatic explosion in choicefrom the mundane to the profound challenges of balancing career, family, and individual needshas paradoxically become a problem instead of a solution. Schwartz also shows how our obsession with choice encourages us to seek that which makes us feel worse.

By synthesizing current research in the social sciences, Schwartz makes the counter intuitive case that eliminating choices can greatly reduce the stress, anxiety, and busyness of our lives. He offers eleven practical steps on how to limit choices to a manageable number, have the discipline to focus on those that are important and ignore the rest, and ultimately derive greater satisfaction from the choices you have to make.

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