COMP07158 2016 Video and Animation

General Details

Full Title
Video and Animation
Transcript Title
Video and Animation
N/A %
Subject Area
COMP - Computing
COMP - Computing & Creative Practices
07 - NFQ Level 7
05 - 05 Credits
Start Term
2016 - Full Academic Year 2016-17
End Term
9999 - The End of Time
Siobhain O'Connor, Alan Kelly
Programme Membership
SG_BDIGI_N06 201600 Certificate in Digital Marketing SG_BDIGI_B07 201900 Bachelor of Business in Digital Marketing

This subject aims to give the student a solid grounding in both the theoretical and practical aspects of producing Digital Media and Animation. The students will produce promotional material incorporating Digital Video plus other media formats including Animation, Picture and Sound. The students will be able to plan, capture, edit and output digital media content.    

Learning Outcomes

On completion of this module the learner will/should be able to;


Research, Plan, Storyboard and Project Manage a Digital Media project


Examine competing and complementary technologies which are available within this area and address bandwidth/storage issues 


Capture and manipulate digital media using industry specific hardware and software


Employ the tools and features available within an animation programme including graphics, tweens, symbols, buttons and timeline control    


Introduction to animation by code


Recognise the potential of Digital Media as a Promotional/Marketing tool     

Teaching and Learning Strategies

Students are provided with practical guides which demonstrate the various tools/options available and through practical assessments and experimentation they can expand upon these resources. They will also be shown the theoretical underpinning of video and animation production.

Module Assessment Strategies

Students will be assessed by both an in-class exam and a small number of projects including a group project

Repeat Assessments

The students will repeat any failed element if they fail overall

Indicative Syllabus

Introduction to Video Capture and manipulation

  • Planning, storyboarding and managing a video project
  • Using Digital Cameras (including Tripods, Mics and Lighting)
  • Transferring raw material to digital storage including various file formats and conversions
  • Editing video material
  • Incorporating other digital media into a video production

Sound and Video                                                                            

  • Explain characteristics of digital recordings
  • Import sounds
  • Synchronise sounds
  • Edit, control and optimise sounds
  • Import/Export video
  • Explain compression issues
  • Control video playback 

 Introduction to an Animation Software Interface                                 

  • Set document attributes for various outputs
  • Describe the working of the timeline
  • Employ standard drawing tools
  • Deploy fills and gradients
  • Import and create graphics
  • Create user buttons and rollover effects                                                                                       
  • Explain key concepts and principles of animation

Introduction to Coding Animation

  • Use the available Libraries and Resources
  • Deploy timeline-based and event-based code/script

Publishing and Exporting                                                               

  • Modify export settings 
  • Compare and contrast other technologies
  • Experiment with various output versions, platforms and formats

Digital Marketing

  • Introduction to Digital Marketing concepts in Video and Animated media
  • Designing Digital Marketing material (eg Banner ads, viral videos)

Coursework & Assessment Breakdown

Coursework & Continuous Assessment
100 %

Coursework Assessment

Title Type Form Percent Week Learning Outcomes Assessed
1 Project Small Video project Continuous Assessment Individual Project 20 % Week 4 1,2,3,6
2 Practical Evaluation In-class practical exam Continuous Assessment Closed Book Exam 30 % Week 7 4,5
3 Continuous Assessment Create Promotional Media Continuous Assessment Project 50 % Week 12 1,3,4,5,6

Full Time Mode Workload

Type Location Description Hours Frequency Avg Workload
Laboratory Practical Computer Laboratory Computer Practical 4 Weekly 4.00
Independent Learning Not Specified Self Directed Learning 2 Weekly 2.00
Total Full Time Average Weekly Learner Contact Time 4.00 Hours

Required & Recommended Book List

Recommended Reading
2015-09-26 Adobe Premiere Pro CC Classroom in a Book (2015 release) Adobe Press
ISBN 0134309987 ISBN-13 9780134309989

Those creative professionals seeking the fastest, easiest, most comprehensive way to learn Adobe Premiere Pro CC choose Adobe Premiere Pro CC (2015 release) Classroom in a Book from Adobe Press.

The 19 project-based lessons in this book show readers step-by-step the key techniques for working in Premiere Pro. Readers learn to take a project from beginning to end where theyll get the basics on things like organizing media, using audio, creating transitions, producing titles, and adding effects. Once they have the basics down, they'll learn how to take their projects further by sweetening and mixing sound, compositing the footage, adjusting color, compressing and exporting files, and much more. ((

Adobe Premiere Pro CC (2015 release) offers many new capabilities to the editor who needs quick results and this book covers the workflows required to get the job done. Best of all, the companion DVD (also available as an online download) includes lesson files so readers can work step-by-step along with the book.

The online companion files include all the necessary assets for readers to complete the projects featured in each chapter as well as ebook updates when Adobe releases new features for Creative Cloud customers. And new to this release, all buyers of the book get full access to the Web Edition: a Web-based version of the complete ebook enhanced with video and interactive multiple-choice quizzes. As always with the Classroom in a Book, Instructor Notes are available for teachers to download.

Recommended Reading
2014-08-21 Adobe Flash Professional CC Classroom in a Book (2014 release) Adobe Press
ISBN 0133927105 ISBN-13 9780133927108

The fastest, easiest, most comprehensive way to learn Flash Professional CC (2014 release)

Classroom in a Book, the best-selling series of hands-on software training workbooks, offers what no other book or training program doesan official training series from Adobe Systems Incorporated, developed with the support of Adobe product experts.

Adobe Flash Professional CC Classroom in a Book contains 10 lessons that cover the basics, providing countless tips and techniques to help you become more productive with the program. You can follow the book from start to finish or choose only those lessons that interest you.

In addition to learning the key elements of the Flash Professional interface, this completely revised CC (2014 release) edition covers new features, including the Variable Width stroke tool, the new Motion Editor panel, and improved export to Web Standards formats like HTML5 and SVG.

Purchasing this book gives you access to the downloadable lesson files you need to work through the projects in the book, and to electronic book updates covering new features that Adobe releases for Creative Cloud customers. For access, goto and redeem the unique code provided inside this book.

The Classroom in a Book series is by far the best training material on the market. Everything you need to master the software is included: clear explanations of each lesson, step-by-step instructions, and the project files for the students.

Barbara Binder,
Adobe Certified Instructor
Rocky Mountain Training

Module Resources

Other Resources

Students will need access to professional level digital cameras and sound recording equipement (tripods etc) plus industry specfic software (Mainly Adobe Creative Suite)

Additional Information