COMP06251 2018 UX/UI Development and Analytics

General Details

Full Title
UX/UI Development and Analytics
Transcript Title
UX/UI Development and Analytic
80 %
Subject Area
COMP - Computing
COMP - Computing & Creative Practices
06 - NFQ Level 6
10 - 10 Credits
Start Term
2018 - Full Academic Year 2018-19
End Term
9999 - The End of Time
Diarmuid Timmons, Mr. John Kelleher, Aine Mitchell, Shane Banks, Adrian Durcan
Programme Membership
SG_KAPPL_C06 201800 Higher Certificate in Science in Computing in Application Design and User Experience SG_KAPPL_B07 201800 Bachelor of Arts in Computing in Application Design and User Experience SG_KAPPL_H08 202100 Bachelor of Arts (Honours) in Computing in Application Design and User Experience

The UX/UI Development and Analytics module provides the learner with contemporary best practice principles and techniques which can be applied to develop innovative, responsive and pleasurable digital product interfaces.

This project-based module’s focus (building on the learning outcomes of the UX/UI Research and Design module) is on product development through the data analysis of research participants on an industry-led project/competition. Complemented by case study evaluations, training in UX development, data analytics and complementary software, the learner will produce a high-fidelity prototype app or similar, which can be used to pitch intent for commercialisation purposes.



Learning Outcomes

On completion of this module the learner will/should be able to;


Plan for product development milestones.


Construct, develop and launch high fidelity prototypes.


Enhance and evolve prototypes through cyclical user testing.


Construct Web Analytic hooks for development purposes.


Organise A/B testing for product validation.


Conclude product features and unique selling points.


Develop artefacts for inclusion in a design event/showcase.

Teaching and Learning Strategies

A practical student-centric approach to teaching and learning shall be applied to this module. Syllabus shall be taught through a variety of instructional techniques used to move students progressively toward stronger understanding and, ultimately, greater independence in the learning process.

Module Assessment Strategies

A 100% continuous assessment strategy of all module phase deliverables shall be employed, afforded to the successful completion of five sequential design phase tasks, each worth 20% throughout the semester.

Repeat Assessments

Repeat assessment requires the learner to fulfill a project brief, involving the successful completion of sequential design phase tasks, culminating in a final presention to staff.

Indicative Syllabus

1. Plan for product development milestones.

  • Understanding the development process.
  • Critiquing low-fidelity designs for development purposes.
  • Determining software requirements.
  • Chronologically timetabling development milestones.

2. Construct, develop and launch high fidelity prototypes.

  • Using appropriate digital tools to create a digital interface.
  • Enhancing the UI.
  • Launching a minimum viable product.
  • Collating developed content.

3. Enhance and evolve prototypes through cyclical user testing.

  • Get UX/UI feedback from research participant feedback.
  • Filtering feedback.
  • Integrating feedback into the design.
  • Cyclically testing to develop and evolve the design.

4. Construct Web Analytic hooks for development purposes.

  • Using software packages to perform data analysis
  • Data interpretation.
  • Making amendments based on data findings.
  • Reporting on development decisions.

5. Organise A/B testing for product validation.

  • Introduction to project specific software.
  • How to conduct tests.
  • Formulating specifications. 
  • Acting on and amending the product design.

6. Conclude product features and unique selling points.

  • Show and navigate an evolved high-fidelity prototype.
  • Disclosing how the solution could be further developed once launched.
  • Defending development decisions.
  • Reporting on, through technical writing, all significant project events.

7. Develop artefacts for inclusion in a design event/showcase.

  • Creating a portfolio/show-reel of project process.
  • Designing for display, printed boards/videos etc.
  • Exhibiting artefacts, marketing and promoting the event.
  • Reflecting on project milestiones.

Coursework & Assessment Breakdown

Coursework & Continuous Assessment
100 %

Coursework Assessment

Title Type Form Percent Week Learning Outcomes Assessed
1 Assert determined project tasks and methodology. Continuous Assessment Project 20 % Week 3 1,2
2 Present evolved prototypes. Continuous Assessment Project 20 % Week 5 3
3 Disclose embedded data analytic hooks. Continuous Assessment Project 20 % Week 7 4
4 Create product testing session. Continuous Assessment Project 20 % Week 10 5
5 Develop final design. Continuous Assessment Project 20 % Week 12 6,7

Full Time Mode Workload

Type Location Description Hours Frequency Avg Workload
Design Projectwork Studio UX/UI Development and Analytics 6 Weekly 6.00
Independent Learning Not Specified UX/UI Development and Analytics 8 Weekly 8.00
Total Full Time Average Weekly Learner Contact Time 6.00 Hours

Required & Recommended Book List

Recommended Reading
2010-03-09 Rework Currency
ISBN 0307463745 ISBN-13 9780307463746

Rework The perfect playbook for anyone who's ever dreamed of doing it on their own. Hardcore entrepreneurs, small-business owners, and people stuck in day jobs who want to get out will all find valuable inspiration and guidance in these pages. It's time to rework work.

Recommended Reading
2013-03-11 Lean UX: Applying Lean Principles to Improve User Experience O'Reilly Media
ISBN 1449311652 ISBN-13 9781449311650

Title: Lean UX( Applying Lean Principles to Improve User Experience) <>Binding: Hardcover <>Author: JeffGothelf <>Publisher: O'ReillyMedia

Recommended Reading
2013-04-02 Thinking, Fast and Slow (International Edition) Macmillan USA
ISBN 0374533555 ISBN-13 9780374533557

Paperback. Pub Date :2013-04-02 Pages: 512 Language: English Publisher: Farrar Straus and Giroux The guru to the gurus at last shares his knowledge with the rest of us. Nobel laureate Daniel Kahnemans seminal studies in behavioral psychology. behavioral economics . and happiness studies have influenced numerous other authors. including Steven Pinker and Malcolm Gladwell. In Thinking. Fast and Slow. Kahneman at last offers his own. first book for the general public. It is a lucid and enlightening summary of his lifes work. It will change the way you think about thinking.Two systems drive the way we think and make choices. Kahneman explains: System One is fast. intuitive. and emotional; System Two is slower. more deliberative. and more logical. Examining how both systems function within the mind. Kahneman exposes the extraordinary capabilities as well as the biases of fast thi...

Recommended Reading
2013-10-15 Creative Confidence: Unleashing the Creative Potential Within Us All Crown Business
ISBN 038534936X ISBN-13 9780385349369
Recommended Reading
2016-03-08 Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days Simon & Schuster
ISBN 150112174X ISBN-13 9781501121746

"Sprint" offers a transformative formula for testing ideas that works whether you re at a startup or a large organization. Within five days, you ll move from idea to prototype to decision, saving you and your team countless hours and countless dollars. A must read for entrepreneurs of all stripes. Eric Ries, author of "The Lean Startup" From three partners at Google Ventures, a unique five-day process for solving tough problems, proven at more than a hundred companies. Entrepreneurs and leaders face big questions every day: What s the most important place to focus your effort, and how do you start? What will your idea look like in real life? How many meetings and discussions does it take before you can be sure you have the right solution? Now there s a surefire way to answer these important questions: the sprint. Designer Jake Knapp created the five-day process at Google, where sprints were used on everything from Google Search to Google X. He joined Braden Kowitz and John Zeratsky at Google Ventures, and together they have completed more than a hundred sprints with companies in mobile, e-commerce, healthcare, finance, and more. A practical guide to answering critical business questions, "Sprint" is a book for teams of any size, from small startups to Fortune 100s, from teachers to nonprofits. It s for anyone with a big opportunity, problem, or idea who needs to get answers today."

Recommended Reading
2013-12-24 Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability (Voices That Matter) New Riders
ISBN 0321965515 ISBN-13 9780321965516

Don't Make Me Think

Recommended Reading
1994-12-05 Designing Visual Interfaces: Communication Oriented Techniques Prentice Hall
ISBN 0133033899 ISBN-13 9780133033892

Describes some of the most important design rules and techniques that are drawn from the rational, functionalist design aesthetic seen in modern graphic design, industrial design, interior design, and architecture - and applies them to various graphical user interface problems experienced in commercial software development.

Recommended Reading
2009-10-13 The Paradox of Choice: Why More Is Less, Revised Edition HarperCollins e-books

Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday decisionsboth big and smallhave become increasingly complex due to the overwhelming abundance of choice with which we are presented.

As Americans, we assume that more choice means better options and greater satisfaction. But beware of excessive choice: choice overload can make you question the decisions you make before you even make them, it can set you up for unrealistically high expectations, and it can make you blame yourself for any and all failures. In the long run, this can lead to decision-making paralysis, anxiety, and perpetual stress. And, in a culture that tells us that there is no excuse for falling short of perfection when your options are limitless, too much choice can lead to clinical depression.

In The Paradox of Choice, Barry Schwartz explains at what point choicethe hallmark of individual freedom and self-determination that we so cherishbecomes detrimental to our psychological and emotional well-being. In accessible, engaging, and anecdotal prose, Schwartz shows how the dramatic explosion in choicefrom the mundane to the profound challenges of balancing career, family, and individual needshas paradoxically become a problem instead of a solution. Schwartz also shows how our obsession with choice encourages us to seek that which makes us feel worse.

By synthesizing current research in the social sciences, Schwartz makes the counter intuitive case that eliminating choices can greatly reduce the stress, anxiety, and busyness of our lives. He offers eleven practical steps on how to limit choices to a manageable number, have the discipline to focus on those that are important and ignore the rest, and ultimately derive greater satisfaction from the choices you have to make.

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