COMP06215 2016 Creative Design 1
This module will enable learners to develop skills in the area of creative design. This will include using industry standard applications. The skills being developed are targeting the web and to a lesser extent, print environment.
On completion of this module the learner will/should be able to;
Develop advanced techniques to create sophisticated images in a flexible fashion, with more control over the quality and impact of the final image
Create promotional work for digital and print media
Understand and apply the process to create eye-catching, impactful marketing content
Apply the Principles of Design and Usability to web and other screen devices
Teaching and Learning Strategies
Students are provided with practical guides which demonstrate the various tools/options available and through practical assessments and experimentation they can expand upon these resources. They will also be shown the theoretical underpinning of good design.
Module Assessment Strategies
Students are assessed based on practical projects where they create realistic marketing content.
The students will repeat any failed element if they fail overall
The first third of this module can be used to develop advanced techniques using Industry Standard Application (Photoshop). Here students can progress to create and modify images, advanced masks and channels, 3D Animation, contrast with levels and curves, the histogram, stencil art, creating atmosphere, producing and printing consistent colour.
They can also explore creative possibilities directly using integrated drawing tools, built-in Adobe Photoshop effects, finer transparency controls, and support for 3D Photoshop artwork. Create beautiful, sophisticated text for virtually any medium with professional typography features including styles, text wrap etc, built-in creative tools for designing, preflighting, and publishing documents for print, online, or to mobile devices.
Theory and understanding of the 'process' of design is important here. A solid understanding and application of creative thinking skills (mind-mapping and De Bono's 'six thinking hats') to create strong visual ideas - the backbone of marketing comms. For this area it will also be advantageous for students to look at advertising examples - critical and contextual studies and methods of creating visual ideas such as using the 'visual metaphor'.
Theory to cover from the offset of this module include:
Business Strategy / Client needs
Defining your business, their aims and objectives.
Competitor (site) reviews
Identifying your target audience
Creating a pen profile.
Define the USP (unique selling point)
Pitching for and presenting your work
Brand values / personality.
Define the creative proposition (marketing comms)
What do you want to say?
How are you going to say it?
Tone of Voice
DESIGN (Principles of good design)
Understanding the design development process.
Creating a visual language:
Layout (Framing and composition)
Specifying a treatment: consistency - selection of colours, fonts, imagery, etc. (Creating a visual identiy)
Look and feel - use of moodboards (Colours, fonts, image style)
Writing a design rationale.
Layout: Use of grids, rulers and baseline grids
User based design - Good practice for interactive elements - links, navigation, etc.
Design optimisation for screen and other devices
Site design v's email design (designing a piece of email marketing for your business)
Adobe Fireworks is the streamlined for web development and design.
Students to be introduced to the program and how to optimise designs for delivery across various media and devices.
DESIGN AND USABILITY (IA/UE/UX):
Site structure: Designing a site map
Page structure: Wire framing - defining and structuring pg content (information hierarchy and understanding 'above the fold')
Students broaden their knowledge of design by selecting and sharing work they like/don't like (e.g. www.thefwa.com)
Students are encouraged to start a collection of 'good design' (book-marking).
This module has a 'studio' feel with a mix of practice, technical skills and theory. Peer learning: students are encouraged to present design (e.g. choose 3 websites you think work and explain why) and their own work to the class.
Coursework & Assessment Breakdown
|Title||Type||Form||Percent||Week||Learning Outcomes Assessed|
|1||Group Project Create an Advertisment||Continuous Assessment||Assignment||35 %||Week 8||1,2,3|
|2||Assignment Design Promotional Work||Continuous Assessment||Assignment||35 %||OnGoing||1,2,3|
|3||Individual Project Design and usability Project||Continuous Assessment||Assignment||30 %||End of Term||3,4|
Required & Recommended Book List
2015-09-05 Adobe Photoshop CC Classroom in a Book (2015 release) Adobe Press
ISBN 0134308131 ISBN-13 9780134308135
Creative professionals seeking the fastest, easiest, most comprehensive way to learn Adobe Photoshop choose Adobe Photoshop CC Classroom in a Book (2015 release) from Adobe Press. The 14 project-based lessons in this book show users step-by-step the key techniques for working in Photoshop and how to manipulate images, edit motion-based content, and create image composites.
In addition to learning the key elements of the Photoshop interface, this completely revised CC (2015 release) edition covers automatically repairing empty areas of a merged panorama using Content-Aware Fill, making the noise level of a Blur Gallery effect consistent with an image, and adding specialized type characters more easily in the new Glyphs Panel. Learn to easily reuse design assets and share them with your team using Creative Cloud libraries with Linked Smart Objects, and instantly modify duplicated content using the enhanced Content Aware Move tool. Design screens more efficiently for the range of display sizes across desktop and mobile devices using multiple Artboards, test them on actual hardware using Device Preview, and generate output using the iteration-friendly Export Assets workflow.
The online companion files include all the necessary assets for readers to complete the projects featured in each chapter as well as ebook updates when Adobe releases new features for Creative Cloud customers. And new to this release, all buyers of the book get full access to the Web Edition: a Web-based version of the complete ebook enhanced with video and interactive multiple-choice quizzes. As always with the Classroom in a Book, Instructor Notes are available for teachers to download.
Computer Lab B1041 or D2005
Creative Design Premium