CAPP07017 2016 Marketing Technology (for Tourism)

General Details

Full Title
Marketing Technology (for Tourism)
Transcript Title
Marketing Tech (for Tourism)
Code
CAPP07017
Attendance
100 %
Subject Area
CAPP - Computer Applications
Department
MKTS - Marketing, Tourism & Sport
Level
07 - NFQ Level 7
Credit
05 - 05 Credits
Duration
Semester
Fee
Start Term
2016 - Full Academic Year 2016-17
End Term
9999 - The End of Time
Author(s)
Mary McGuckin, Diolinda Coyle
Programme Membership
SG_BTOUR_H08 201900 Bachelor of Business (Honours) in Business in Tourism with Event Management SG_BTOUR_B07 201900 Bachelor of Business in Business in Tourism with Event Management
Description

This module provides the learner with the skills to use technology to market the Tourism industry effectively

Learning Outcomes

On completion of this module the learner will/should be able to;

1.

examine and analyse the digital footprint of a tourism business

2.

utilise social networking apps and creative content to promote a tourism business

3.

identify innovative technologies that facilitate the tourism business

Teaching and Learning Strategies

direct instruction/discussion strategies and active/experiential learning are used to improve student
learning

Module Assessment Strategies

100% CONTINUOUS ASSESSMENT

Repeat Assessments

Repeat Theory and Practical Examinations

Module Dependencies

Co-requisites
MKTG07048 201100 Interactive Marketing Communications

Indicative Syllabus

Digital Footprint Analysis

  • definition, types
  • digital analytics

Social Media Marketing

  • benefits, types of social media networks
  • micro-moments
  • case studies

Innovative Technologies

  • location-based, smart, artificial

 

Coursework & Assessment Breakdown

Coursework & Continuous Assessment
100 %

Coursework Assessment

Title Type Form Percent Week Learning Outcomes Assessed
1 Digital Footprint Analysis Continuous Assessment Practical Evaluation 30 % Week 4 1
2 Innovative Technologies Continuous Assessment Assessment 20 % Week 8 3
3 Social Media Marketing Continuous Assessment Assessment 50 % Week 12 2

Full Time Mode Workload


Type Location Description Hours Frequency Avg Workload
Laboratory Practical Computer Laboratory Skills Based 3 Weekly 3.00
Total Full Time Average Weekly Learner Contact Time 3.00 Hours

Required & Recommended Book List

Recommended Reading
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    Recommended Reading
    2015 Facebook Marketing: 25 Best Strategies on Using Facebook for Advertising :-:- Making Money Online CreateSpace Independent Publishing Platform

    Module Resources

    Non ISBN Literary Resources

    Lewis, K. (2016) Social Media Domination. CreateSpace Independent Publishing Platform.

    Fertik, M. (2015) The Reputation Economy. Piatkus.

    URL Resources

    Supplied by Lecturer

    Other Resources

    Support material prepared by lecturers and available to students on the college network or via
    Moodle

    Additional Information

    None