CAPP07017 2016 Marketing Technology (for Tourism)
This module provides the learner with the skills to use technology to market the Tourism industry effectively
On completion of this module the learner will/should be able to;
examine and analyse the digital footprint of a tourism business
utilise social networking apps and creative content to promote a tourism business
identify innovative technologies that facilitate the tourism business
Teaching and Learning Strategies
direct instruction/discussion strategies and active/experiential learning are used to improve student
Module Assessment Strategies
100% CONTINUOUS ASSESSMENT
Repeat Theory and Practical Examinations
Digital Footprint Analysis
- definition, types
- digital analytics
Social Media Marketing
- benefits, types of social media networks
- case studies
- location-based, smart, artificial
Coursework & Assessment Breakdown
|Title||Type||Form||Percent||Week||Learning Outcomes Assessed|
|1||Digital Footprint Analysis||Continuous Assessment||Practical Evaluation||30 %||Week 4||1|
|2||Innovative Technologies||Continuous Assessment||Assessment||20 %||Week 8||3|
|3||Social Media Marketing||Continuous Assessment||Assessment||50 %||Week 12||2|
Full Time Mode Workload
|Laboratory Practical||Computer Laboratory||Skills Based||3||Weekly||3.00|
Required & Recommended Book List
2015-12-21 Facebook Marketing: 25 Best Strategies on Using Facebook for Advertising & Making Money Online *FREE BONUS Preview 'SEO 2016' Included! (Social Media, ... Marketing Strategies, Passive Income) CreateSpace Independent Publishing Platform
ISBN 1522776869 ISBN-13 9781522776864
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By purchasing this book, you will learn how to make your content successful on Facebook, how to use the specific business tools Facebook provides and how to use Facebook to intelligently market your brand.
Even those relatively up-to-date with the ways that the rest of the internet can be used to market still need to learn to take the next step and utilize Facebooks full potential.
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"If you want to learn how to use Facebook to your advantage with marketing, this is the book for you! There are literally 25 different strategies to use on Facebook! From knowing who you want to target to advertising and promotions! After each strategy, the author gives a detailed description of how to use each of these strategies to your advantage. These are all simple to use too! I have already put a few to use and have seen an increase in my business!"
- Lori Welch, August 2015
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2015 Facebook Marketing: 25 Best Strategies on Using Facebook for Advertising :-:- Making Money Online CreateSpace Independent Publishing Platform
Lewis, K. (2016) Social Media Domination. CreateSpace Independent Publishing Platform.
Fertik, M. (2015) The Reputation Economy. Piatkus.
Supplied by Lecturer
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