CAPP07017 2016 Marketing Technology (for Tourism)

General Details

Full Title
Marketing Technology (for Tourism)
Transcript Title
Marketing Tech (for Tourism)
100 %
Subject Area
CAPP - Computer Applications
MKTS - Marketing, Tourism & Sport
07 - NFQ Level 7
05 - 05 Credits
Start Term
2016 - Full Academic Year 2016-17
End Term
9999 - The End of Time
Mary McGuckin, Diolinda Coyle
Programme Membership
SG_BTOUR_H08 202100 Bachelor of Business (Honours) in Business in Tourism with Event Management SG_BTOUR_B07 202100 Bachelor of Business in Business in Tourism with Event Management

This module provides the learner with the skills to use technology to market the Tourism industry effectively

Learning Outcomes

On completion of this module the learner will/should be able to;


examine and analyse the digital footprint of a tourism business


utilise social networking apps and creative content to promote a tourism business


identify innovative technologies that facilitate the tourism business

Teaching and Learning Strategies

direct instruction/discussion strategies and active/experiential learning are used to improve student

Module Assessment Strategies


Repeat Assessments

Repeat Theory and Practical Examinations

Module Dependencies

MKTG07048 201100 Interactive Marketing Communications

Indicative Syllabus

Digital Footprint Analysis

  • definition, types
  • digital analytics

Social Media Marketing

  • benefits, types of social media networks
  • micro-moments
  • case studies

Innovative Technologies

  • location-based, smart, artificial


Coursework & Assessment Breakdown

Coursework & Continuous Assessment
100 %

Coursework Assessment

Title Type Form Percent Week Learning Outcomes Assessed
1 Digital Footprint Analysis Continuous Assessment Practical Evaluation 30 % Week 4 1
2 Innovative Technologies Continuous Assessment Assessment 20 % Week 8 3
3 Social Media Marketing Continuous Assessment Assessment 50 % Week 12 2

Full Time Mode Workload

Type Location Description Hours Frequency Avg Workload
Laboratory Practical Computer Laboratory Skills Based 3 Weekly 3.00
Total Full Time Average Weekly Learner Contact Time 3.00 Hours

Required & Recommended Book List

Recommended Reading
2015-12-21 Facebook Marketing: 25 Best Strategies on Using Facebook for Advertising & Making Money Online *FREE BONUS Preview 'SEO 2016' Included! (Social Media, ... Marketing Strategies, Passive Income) CreateSpace Independent Publishing Platform
ISBN 1522776869 ISBN-13 9781522776864

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By purchasing this book, you will learn how to make your content successful on Facebook, how to use the specific business tools Facebook provides and how to use Facebook to intelligently market your brand.

Even those relatively up-to-date with the ways that the rest of the internet can be used to market still need to learn to take the next step and utilize Facebooks full potential.

Here is only a SMALL Preview of the Many Things You'll Learn:
  • How to Produce Content to Increase Your Sales
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  • Every Trick to Get People to Willingly Spread Your Content
  • Proven Ways to Increase Your Facebook Popularity
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  • Check out How Others Have Benefited:

    "If you want to learn how to use Facebook to your advantage with marketing, this is the book for you! There are literally 25 different strategies to use on Facebook! From knowing who you want to target to advertising and promotions! After each strategy, the author gives a detailed description of how to use each of these strategies to your advantage. These are all simple to use too! I have already put a few to use and have seen an increase in my business!"

    - Lori Welch, August 2015

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    Recommended Reading
    2015 Facebook Marketing: 25 Best Strategies on Using Facebook for Advertising :-:- Making Money Online CreateSpace Independent Publishing Platform

    Module Resources

    Non ISBN Literary Resources

    Lewis, K. (2016) Social Media Domination. CreateSpace Independent Publishing Platform.

    Fertik, M. (2015) The Reputation Economy. Piatkus.

    URL Resources

    Supplied by Lecturer

    Other Resources

    Support material prepared by lecturers and available to students on the college network or via

    Additional Information