ART08011 2019 Professional Practice (Developing Professionalism)

General Details

Full Title
Professional Practice (Developing Professionalism)
Transcript Title
Professional Practice (Develop
75 %
Subject Area
ART - Art
YADA - Yeats Academy Art Dsgn & Arch
08 - NFQ Level 8
05 - 05 Credits
Start Term
2019 - Full Academic Year 2019-20
End Term
9999 - The End of Time
Ronnie Hughes, Lizzie Kinsella
Programme Membership
SG_AARTT_K08 201900 Bachelor of Arts (Honours) in Fine Art SG_AARTT_H08 201900 Bachelor of Arts (Honours) in Fine Art

This subject aims to give the student a high level of professionalism in relation to their working practice. Emphasis is placed on developing communication skills both written and verbal, to confidently promote practice. Appropriate skills to make applications for a variety of opportunities will be developed through workshops and seminars and group work. Awareness of a range of practices in relation to exhibiting and promoting work will be delivered through a range of seminars, presentations project work and visits to group studios/galleries. 

Learning Outcomes

On completion of this module the learner will/should be able to;


 Have the ability to confidently make appropriate applications for exhibitions and related career opportunities.


Be familiar with a range of modes for presenting and promoting their practice. 


Be confident in documenting and cataloging a body of work to a high standard. 


Reflect on and evaluate their own art practice in relation to relevant careers and opportunities. 

Teaching and Learning Strategies

The module initially takes the form of seminars, as students establish their projects there will be group discussion and presentation of updates. This is allied to formal and informal presentations. 

Field trips to galleries, artists studios and related areas and the visiting artist/lecturer programme play an important part in the module.

Module Assessment Strategies

Assessment will take the form of two projects, one each to be completed at the end of each semester. The first project will be a mock application for a group exhibition/ public art project and can be executed either in small groups or individually. The second project will be in small groups and consists of  organising and promoting a pop up exhibition or giving an individual artists talk.  Each of the submissions will be awarded 50% of the grades. All of the learning outcomes will be assessed through the two submissions. 

Repeat Assessments

Late submission of projects beyond set deadlines without valid reason will be subject to penalties. Late submission of a presentation may be be accepted on disk if appropriate documentation fo absence is presented.

Indicative Syllabus

Semester 1 

*Making Applications and Proposals.

1 Making an application pack.
Writing artist statements and project proposals.
Covering letters, Curriculum Vitae, Biographies and filling application forms.
Presenting effective budgets, making plans and maquettes for applications and project proposals.

2 Documenting Artworks 
Document artwork on digital format for general viewing, internet and publication.
Image manipulation. Labelling and cataloging digital documentation.

*At the end of this semester students make an application pack for a group exhibition or a proposal for a public art project. These elements of the syllabus may involve students working in small groups. (here students will be asked to keep and submit minutes of group meetings as part of the project).  Students will be asked to make an individual or group presentations outlining and illustrating their application. 

 Semester 2

Exhibition and Promotion

1 Understanding Exhibiting 
Timelines for preparing to exhibit.
Installing/destalling and presenting artworks.

2 Promoting an exhibition
Using social media to promote practice.
Press releases and previews
Artists talks and other strategies for effectively publicising an exhibition/project.

*At the end of this semester students will be asked to make a group pop up exhibition or give an artist talk to staff and peers.

Making a Group Exhibition
At the end of this semester students will work in groups to curate, organise and publicise a pop up exhibition, either on campus or at an external location. 


Artist Talk 
At the end of this semester students will work individually to give a short illustrated presentation on their practice to their peer group and staff.
The presentation should last approximately 10 minutes and include approx.10 digitally documented images of their own work as well as approximately 5 images of other artists work which will place their practice in context.

Coursework & Assessment Breakdown

Coursework & Continuous Assessment
100 %

Coursework Assessment

Title Type Form Percent Week Learning Outcomes Assessed
1 Project Mock application Project Assignment 50 % Week 12 1,2,3,4
2 Pop Up Exhibition Project Assignment 50 % Week 18 1,2,3

Full Time Mode Workload

Type Location Description Hours Frequency Avg Workload
Lecture Flat Classroom Seminar 2 Weekly 2.00
Total Full Time Average Weekly Learner Contact Time 2.00 Hours

Required & Recommended Book List

Recommended Reading
01/02/2017 Artwork: Everything You Need To Know (And Do) As You Persue Your Art Career, Revised Free Press

Recommended Reading
01/02/2017 The Essential Guide To Business For Artists And Designers Bloomsbury

Recommended Reading
02/01/2011 Making it in the Art World: New approaches To Galleries, Shows and Raising Money , . Allworth

Recommended Reading
02/01/2016 The Art World Demystified: How artists Define And Achieve Their Goals, Allworth

Recommended Reading
05/02/2014 Art Inc. The Essential Guide For Building Your Career As An Artist. Chronicle Press

Recommended Reading
11/05/2016 What they Didn't Teach You In Art College: What You Need To Know To Survive As An Artist. Ilex Press

Recommended Reading
07/10/2015 The Curator's Handbook: Museums, Commercial Galleries And Independent Spaces. Thames and Hudson

Required Reading
07/03/2018 Real Artists Don't Starve:Timeless strategies for thriving in the new creative age. HarperCollins

Required Reading
06/10/2015 The Manual: A Survival Guide For Artists. Visual Artists Ireland Publications

Recommended Reading
07/10/2014 Show Your Work. Algonquin Books

Recommended Reading
06/04/2011 The Practical Handbook For The Emerging Artist , Enhanced 2nd Edition, Centage Learning

Recommended Reading
12/02/2018 How to Survive And Prosper As An Artist, 7th Edition Allworth

Recommended Reading
06/06/2017 How To Be an Artist: A Practical Guide. Countryman Press

Required Reading
12/02/2018 Succeeding As An Artist. WYE Publishing

Required Reading
30/01/2019 I'd Rather Be In The Studio: The Artist's No Excuse Guide To Self Promotion, Pentas Press

Module Resources

Journal Resources

Art International

Art Forum

Visual Artists Newsletter

Irish Arts Review

Flash Art

URL Resources

Other Resources

Visiting Artists and Professionals Programme.

Field Trips.