ANLY06006 2020 Social Media Software and Analytics

General Details

Full Title
Social Media Software and Analytics
Transcript Title
Social Media Software and Anal
Code
ANLY06006
Attendance
N/A %
Subject Area
ANLY - Analytical Tech/Skills/Spec
Department
MKTS - Marketing, Tourism & Sport
Level
06 - NFQ Level 6
Credit
10 - 10 Credits
Duration
Semester
Fee
Start Term
2020 - Full Academic Year 2020-21
End Term
9999 - The End of Time
Author(s)
Alan Kelly, Aine Doherty
Programme Membership
SG_BSOCI_S06 202000 Level 6 Special Purpose Award in Social Media Marketing
Description

This module teaches learners how to use social media software as a marketing tool to connect and engage with their target audience. Students are taught how to engage with social media analytical software and how to use the data for marketing decision making.

Learning Outcomes

On completion of this module the learner will/should be able to;

1.

Navigate contemporary social media software

2.

Understand and use social media terminology

3.

Engage with social media features

4.

Engage with social media analytical tools

5.

Identify the advantages of using social media analytical software for marketing decision making.

Teaching and Learning Strategies

This module is designed for blended learning. It will be assessed using 100% continuous assessment.

The teaching and learning strategy includes interactive lectures. Moodle is used as a repository.

Module Assessment Strategies

The module is assessed by 100% continuous assessment . Students will complete three assessments:

  1. Social media Audit ( focus on engagement and insights) 30%
  2. Social Media Analytics Moodle Quiz 30%
  3. Social Media Evaluation Plan 40%

Repeat Assessments

Students will have an opportunity to resubmit failed elements of the continuous assessment.

Indicative Syllabus

  1. Navigate contemporary social media software
    • Facebook
    • Instagram
    • Twitter
    • LinkedIn
    • Snapchat
    • Other relevant contemporary social media channels
  2. Understand and use social media terminology
    • Use and comprehend social media terminology
  3. Engage with social media features
    • Post and schedule content on various social media software
    • Engage with followers and fans
    • Utilise advertising tools
  4. Engage with social media analytical tools
    • Facebook Insights
    • Instagram Insights
    • Twitter Analytics
    • LinkedIn Analytics
    • Snapchat Metrics
    • Other relevant contemporary social media channels
  5. Identify the advantages of using social media analytical software for marketing decision making.
    • Identify and understand key digital, financial and marketing metrics.
    • Understand how Web analytics and social media analytics interlink
    • Appreciate the importance of creating a measurement plan for social media marketing platforms
    • Understand how web and social media data enables Remarketing
    • Recognise how web and social media data enhances Targeted Advertising
    • Identify how web and social media data assists accountability in influencer marketing
    • Comprehend the link between all online marketing activity and web analytics

Coursework & Assessment Breakdown

Coursework & Continuous Assessment
100 %

Coursework Assessment

Title Type Form Percent Week Learning Outcomes Assessed
1 Social Media Audit (Engagement & Insights) Continuous Assessment Project 30 % Week 6 1,2,3
2 Social Media Analytics Moodle Quiz Continuous Assessment Multiple Choice 30 % Week 8 1,2,4
3 Social Media Evaluation Plan Continuous Assessment Project 40 % End of Semester 3,4,5

Online Learning Mode Workload


Type Location Description Hours Frequency Avg Workload
Online Lecture Online Online Lecture 2.5 Weekly 2.50
Independent Learning Online Independent Learning 12 Weekly 12.00
Total Online Learning Average Weekly Learner Contact Time 2.50 Hours

Module Resources

Non ISBN Literary Resources
Journal Resources
URL Resources
    • Facebook Help Centre
    • Instagram Help Centre
    • Twitter Help Centre
    • LinkedIn Help Centre
    • Snapchat Help Centre
    • Hubspot Help Centre
    • Google Skillshop
    • Google Analytics Help Centre
Other Resources
Additional Information